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Growth Hacker

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Growth Hacker
Job Description

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We're looking for a Growth Hacker to help us produce effective marketing campaigns that will increase adoption, engagement, and revenue for our digital product or service. A marketing expert with expertise that work with teams like marketing, sales, product management, and technology that will help in profitably growing traffic through content and distribution platforms is known as a growth hacker. The job of a growth hacker is to conceptualize and carry out growth hacks from beginning to end in order to increase revenue.

Growth Hacker
Responsibilities
  • Creating and implementing online and offline efforts that drive visitors to digital channels, such as gamification, digital marketing, brand alliances, and on-the-ground activation.
  • Identifying, creating, and optimizing revenue-generating growth channels.
  • Test and optimize customer acquisition techniques (such as affiliate marketing, direct mail, out-of-home, and internet advertising) as well as conversion rate optimization.
  • Analysing marketing data and user feedback (campaign results, conversion rates, traffic, and so on) to assist in the development of future marketing strategies  
  • Proposing new initiatives to attract prospects and convert leads, as well as experimenting with new methods to capture current demand.
  • Analyze, recommend, and oversee the execution of quality-improvement programs.
  • Providing expertise and feedback to improve the efficacy of marketing activities (content development and optimization, advertising etc.)  
  • Developing and implementing strategies to reach the target audience through various channels.  
  • Working together with other teams across teams to discuss ideas, receive input, and report results.
  • Keep up with the latest trends and developments in UI/UX and digital marketing.
Growth Hacker
Requirements
  • A bachelor's degree in marketing, strategy, business management, or similar.
  • A minimum of 3 years' experience in a related role and in the start-up space.
  • A portfolio of successful growth implementations and interventions.
  • Expertise in marketing, online strategies, user experience, and business development.
  • Strong analytical skills, including A/B testing, web metrics, and sales metrics.
  • Skilled at web optimization, sales generation, conversion analysis, and creating sales funnels.
  • Knowledge of various growth-hacking tools, such as automation and campaign monitoring platforms.
  • Creative, problem-solving, and results-driven mindset.
  • An adaptable, iterative thinker who is constantly learning.
  • Curious, innovative, and confident in your abilities to drive change.
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