What are abandonment rates?
Abandonment rate is a measure of the number of job applicants who begin but do not complete a job application on a company's ATS (applicant tracking system). When job seekers begin the process and then abandon it, the employer suffers a failure.
How to measure Abandonment rate
To calculate the abandon rate, divide the total number of people who apply for job openings by the total number of people who begin filling out the form, and multiply the result by 100 to get a percentage.
Importance of Abandonment rate
Knowing your company's abandonment rate can provide you with information on a variety of topics. You can find out how interesting your career site is and how easy your application form is to use. Furthermore, shorter, more user-friendly job application forms are far more likely to improve candidate experience.
According to research, more than 60% of people who begin an application never complete it.
How to overcome abandonment rate?
To reduce abandonment rates, streamline the job application process by minimizing the number of required fields and making the form mobile-friendly. Provide clear instructions and set expectations by indicating the time needed to complete the application. Additionally, enhance the user experience with a progress bar and save-and-continue options, allowing applicants to complete the form at their convenience. Regularly test the application process to identify and fix any usability issues, ensuring a smooth and engaging experience for all candidates. By implementing these strategies, you can significantly lower abandonment rates and attract more qualified applicants.
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