Digital Strategist Job Description:
We are looking for an experienced Digital marketing strategist to join our team. You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness.
If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with a team.
Ultimately, you should be able to effectively connect our brand with our online customers.
Digital Strategist Job Responsibilities:
- Manage AdWords and other paid channels
- Set targets and build strategies to help achieve them
- Create and test ad copy for operational efficiency
- Create and optimize landing pages to increase signups
- Develop and implement campaigns to better lead quality and beat the competition
- Perform data analysis around web traffic and other key metrics
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
- Communicate with team members on campaign developments, timelines, and results
Digital Strategist Job Requirements:
- Degree in advertising, marketing, communication science or equivalent.
- Excellent written and verbal communication skills.
- Firm grasp of emerging digital tools.
- Thorough understanding of digital touchpoints.
- Excellent interpersonal skills.
- Insightful and perceptive.
- Understanding of web analytics.
- Possess broad knowledge of best digital practices.