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Marketing Consultant Job Description

Marketing Consultant Job Description

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Marketing Consultant Job Description:

We are looking for a skilled and knowledgeable marketing consultant who is both creative and analytical, and who is proficient in all areas of marketing, from copywriting to social media marketing. Marketing consultants can expect to define marketing strategies, identify the most appropriate message, and execute these strategies. Their other responsibilities include monitoring outcomes, identifying new markets, and positioning services and products effectively.

Successful marketing consultants should have skills in marketing, business, communications, and behavioral psychology, and should have years of experience working in marketing or advertising. Ideal candidates will be up-to-date with trends in social media marketing, online marketing, and direct response marketing. They will also have experience using search optimization techniques and platforms.

Marketing Consultant Job Responsibilities:

  • Study company profile and operations to understand its marketing needs

  • Conduct marketing research to identify industry trends and commercial opportunities

  • Develop and implement a marketing strategy according to objectives and budget

  • Prepare detailed proposals and marketing plans

  • Advise on branding, positioning, communications and other marketing issues

  • Give direction to marketing efforts with the most effective methods and tools

  • Develop and nurture long term relationship with in house teams and external vendors

  • Track and evaluate the ROI/KPI in relation to marketing initiatives

  • Keep abreast of emerging trends and share best practices knowledge and insights

  • Write reports with suggestions for improvements and new ideas

Marketing Consultant Job Requirements:

  • 5+ years experience in a senior marketing position

  • Knowledge of data analysis and market research

  • Demonstrated experience as marketing consultant or similar role

  • In-depth knowledge of marketing principles and best practices

  • Able to effectively and creatively write proposals and reports

  • Ability to think strategically and analytically

  • Proficient in MS Office/Working knowledge of IT and marketing software (e.g. CRM)

  • Strong communication and presentation skills

  • Exceptional problem-solving skills