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Public Relations Officer Job Description

Public Relations Officer Job Description

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Public Relations (PR) Officer Job Description:

We are seeking to hire a public relations specialist who will be responsible for building and maintaining a positive image for our company. You will be in charge of establishing and maintaining relationships with consumer, community, employee, and public interest groups by writing press releases and other media communications, responding to requests for information and press conferences, and coaching client representatives in the correct way of communicating with the public and with clients.

To be successful in this role, you will need a deep understanding of consumer marketing. You will also need excellent written and verbal communication skills. Previous experience in handling a press conference is also an advantage.

Public Relations (PR) Officer Job Responsibilities:

  • work as part of an account team (in smaller organisations you may be the sole PR lead or work as an agency PR officer) where you’ll plan, develop and implement PR strategies
  • build strong relationships and networks with colleagues, clients and the media and answer enquiries from the media and other organisations
  • monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients
  • research, write and distribute press releases to targeted media
  • collate and analyse media coverage
  • write and edit in-house magazines, case studies, speeches, articles and annual reports
  • prepare and supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes
  • devise photo opportunities and coordinate studio or location photography
  • organise events (such as press conferences, exhibitions, open days and press tours), source speakers and seek out sponsorship opportunities
  • maintain and update information on the organisation's website
  • manage and update information and engage with users on social media sites such as Twitter and Facebook
  • prepare regular client reports and attend client meetings
  • commission market research
  • undertake research for new business proposals and present them to potential new clients
  • foster good community relations through events such as open days and through involvement in community initiatives
  • manage the PR aspect of a potential crisis situation.

Public Relations (PR) Officer Job Requirements:

  • Proven experience as a Public Relations Officer or similar PR role
  • Experience managing media relations (online, broadcast and print)
  • Background in researching, writing and editing publications
  • Proficient in MS Office and social media
  • Familiarity with project management software and video/photo editing is a plus
  • Excellent organizational skills
  • Ability to work well under pressure
  • Creativity and problem-solving aptitude
  • BSc/BA in Public Relations, Journalism, Communications or a related field