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Vice President (VP) of Product Marketing Job Description

Vice President (VP) of Product Marketing Job Description

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Vice President (VP) of Product Marketing Job Description

We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals.

Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Our VP of Marketing will report directly to the CEO and will oversee internal Marketing teams. To be successful in this role, you should be highly professional. You should also play a significant role shaping the company’s strategic planning.

Vice President (VP) of Product Marketing Responsibilities

  • Develop and implement a cohesive marketing plan to increase brand awareness

  • Set current and long-term goals for internal teams

  • Design and review the Marketing department’s budget

  • Build relationships with media and stakeholders through creative PR strategies

  • Monitor all marketing campaigns and improve them when necessary

  • Prioritize marketing projects and allocate resources accordingly

  • Prepare regular reports and presentations on marketing metrics for the CEO

  • Conduct market analysis to identify challenges and opportunities for growth

  • Provide guidance and ideas to organize effective marketing events

  • Forecast hiring needs for the Marketing department

  • Participate in the quarterly and annual planning of the company’s objectives

  • Track competitors’ activities


Vice President (VP) of Product Marketing

  • BA/BS or equivalent working experience

  • Proven work experience with Product Marketing and Product Development

  • Experience with determining product-market fit and delivering products to market

  • Leadership experience

  • A highly analytical approach

  • Ability to lead and communicate cross-functionally with engineering and other departments

  • Sense of ownership and pride in your performance and its impact on company’s success

  • Critical thinker and problem-solving skills

  • Team player

  • Good time-management skills

  • Great interpersonal and communication skills