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Talent War

What is the Talent War?


The changing landscape of attracting and retaining talent is referred to as the War for Talent. The battle for talent is becoming more difficult. It is now not only difficult, but also difficult and complex.

McKinsey coined the phrase "War for Talent" in 1997 to describe the difficulties businesses face in finding and hiring skilled workers. Recruitment in many industries is becoming more of a "battle" for top talent as a result of demographic changes and increased demand for specific qualifications.

Healthcare, social services, and education are particularly affected, as are civil engineering and building technology, energy, electrical engineering, and mechatronics, as well as logistics and security.


Causes for the Talent War


- The rise of small and medium-sized businesses increases competition.

- Job mobility is increasing, and employees are not afraid to explore virtual or international job opportunities.

- Traditional jobs and positions are less appealing to the younger generation of workers.

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