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Targeted recruiting

What is targeted recruiting?

Targeted recruiting is a the practise of advertising your job opening efforts on a specific audience based on distinguishing variables such as region, skill sets, or experience. Using a tailored recruitment strategy to focus your talent acquisition efforts guarantees that your available positions are only presented to people who meet the criteria you're searching for.

How do you develop a targeted recruitment strategy?

In brief, employers may focus on the following areas to create a targeted recruitment strategy.

  • Acquire organisational expertise in a specific field.  
  • Increase the number and quality of candidates, particularly for positions that are difficult to fill.  
  • Ascertain that the organisation represents a diverse range of people.  
  • Reduce the time to hire and cost per hire.

Benefits of Targeted Recruitment

1. Improved quality of candidate profiles

The better quality of applicants is one of the most prominent advantages of a targeted recruitment strategy. An employer need not sift through a big number of unqualified candidates because the available positions will only be exposed to people who meet the particular criteria you specify. Instead, the vast majority of—if not all—applicants for your open job position will be a solid fit for your organisation.

2. Enhanced employer brand image

Targeted recruitment allows you to establish your employer brand in front of a specific, high-value group of individuals. You may establish a strong employment brand image in the healthcare area by developing a recruitment strategy that targets healthcare professionals like full-time or per-diem nurses, for example. Healthcare professionals will see your job advertising if your targeting and text recruiting is appropriate, and as a result, they will become more familiar with your brand over time.

3. Ease in filling difficult job openings/positions

Developing an efficient targeted recruitment strategy can assist your organisation in filling difficult-to-fill positions. In typical open job postings, the easiest-to-fill positions generally receive a disproportionate amount of applicant volume, while the hardest-to-fill positions receive few (if any!) candidates. This is addressed via targeted recruitment, which eliminates the "post and pray" approach associated with job posting.  

4. Increased workplace diversity

A targeted recruitment approach can target underrepresented groups like as ethnic minorities or persons with impairments, in addition to candidates with certain skill sets. Companies can improve diversity in their workplaces by ensuring that under-represented groups are represented in the application pool for available positions. This benefit of a targeted recruitment strategy should not be disregarded because a diverse workplace has been demonstrated to offer multiple advantages, including lower attrition rates, increased morale, improved decision-making, and higher levels of engagement.

Does targeted recruitment reduce your cost per hire?

The short answer is yes. Focusing your advertising efforts on creating quality (rather than quantity) guarantees that your money is spent on people who meet your specific requirements. Every dollar spent on recruitment advertising becomes even more useful when you focus your search to a small group of candidates. Since you can better plan your expenditure and thus allow for a better distribution of applications, targeted recruiting allows you to manage your budget more effectively and minimise your cost-per-hire.