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Search Engine Optimization (SEO) Specialist Job Description

Search Engine Optimization (SEO) Specialist Job Description

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Search Engine Optimization (SEO) Specialist Job Description

We are looking for an SEO / SEM Specialist who will manage all the search engine optimization and marketing activities of our company. You will be responsible for managing all SEO activities, such as content strategy, link building, and keyword strategy to increase rankings in all major search engines. You will also manage all the SEM campaigns at Google, Yahoo and Bing, with the goal of maximizing your return on investment.

Search Engine Optimization (SEO) Specialist Job Responsibilities

  • Plan and execute all advanced promoting, including SEO/SEM, promoting data set, email, online media and show publicizing campaigns
  • Design, fabricate and keep up with our web-based media presence
  • Measure and report execution of all advanced advertising efforts, and survey against objectives (ROI and KPIs)
  • Identify patterns and bits of knowledge, and streamline spend and execution dependent on the insights
  • Brainstorm new and innovative development strategies
  • Plan, execute, and measure trials and change tests
  • Collaborate with inner groups to make presentation pages and upgrade client experience
  • Utilize solid scientific capacity to assess start to finish client experience across different channels and client contact points
  • Instrument transformation focuses and advance client funnels
  • Collaborate with offices and other seller partners
  • Evaluate arising advances. Give thought authority and point of view to reception where appropriate

Search Engine Optimization (SEO) Specialist Job Requirements

  • BS/MS degree in showcasing or a connected field
  • Proven working involvement with computerized marketing
  • Demonstrable experience driving and overseeing SEO/SEM, promoting data set, email, web-based media or potentially show publicizing campaigns
  • Highly innovative with experience in recognizing ideal interest groups and contriving advanced missions that draw in, illuminate and motivate
  • Experience in enhancing presentation pages and client funnels
  • Experience with A/B and multivariate experiments
  • Solid information on site examination instruments (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working information on advertisement serving apparatuses (e.g., DART, Atlas)
  • Experience in setting up and upgrading Google Adwords campaigns
  • Working information on HTML, CSS, and JavaScript improvement and constraints
  • Strong scientific abilities and information driven thinking
  • Up-to-date with the most recent patterns and best practices in internet advertising and estimation