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Marketing Specialist Job Description

Marketing Specialist Job Description

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Marketing Specialist Job Description:

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing specialist should be a competent professional able to grasp consumer behaviour trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.

The goal is to deliver effective marketing programs that will help our reputation and growth.

Marketing Specialist Job Responsibilities:

  • Developing and implementing marketing plans.

  • Undertaking competitor research and analyses.

  • Conducting market research to establish customer trends and habits.

  • Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional).

  • Building and maintaining relationships with new and existing customers through prospecting and networking.

  • Promoting brand awareness through marketing efforts.

  • Creating marketing materials for our website and other marketing platforms.

  • Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.

  • Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.

  • Performing other duties when needed.

Marketing Specialist Job Requirements:

  • Bachelor's degree in business administration, marketing, communications, or a related field

  • 2-5 years of experience in marketing

  • Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g. Salesforce), and content management systems

  • Excellent analytical skills and a knack for data analysis

  • Strong written and verbal communication skills

  • Skilled in writing and editing content with an attention to detail

  • Strong prioritization, organization, and project management skills

  • Ability to travel as necessary