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Search Engine Marketing (SEM) Specialist Job Description

Search Engine Marketing (SEM) Specialist Job Description

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Search Engine Marketing (SEM) Specialist Job Description

We are searching for a SEM master to deal with all compensation per-click (PPC) showcasing activities.The Search Engine Marketing (SEM) Specialist will deal with all paid pursuit crusades on Google, Yahoo and Bing, just as other inquiry and show promoting motors. A fruitful SEM Specialist will successfully deal with the paid pursuit spending plan and work with the SEO and Marketing group to boost ROI, drive traffic, and customers. 

 

Search Engine Marketing (SEM) Specialist Job Responsibilities 

  • Execute tests, gather and investigate information, distinguish patterns and experiences to accomplish most extreme ROI in paid inquiry campaigns 
  • Track, report, and dissect site examination and PPC drives and campaigns 
  • Manage crusade costs, remaining on spending plan, assessing month to month costs and accommodating discrepancies 
  • Optimize duplicate and greeting pages for paid internet searcher promoting campaigns 
  • Perform continuous paid catchphrase disclosure, extension and optimization 
  • Research and break down contender publicizing links 

Search Engine Marketing (SEM) Specialist Job Requirements 

  • Proven SEM experience and achievement overseeing PPC crusades across Google, Yahoo and Bing 
  • Well-knowledgeable in execution advertising, transformation, and online client acquisition 
  • Up-to-date with the most recent patterns and best practices in web crawler marketing 
  • In-profundity experience with bid the board devices (e.g., Click Equations, Marin, Kenshoo, Search Ignite) 
  • Experience with site investigation instruments (e.g, Google Analytics, NetInsight, Omniture, WebTrends) 
  • Strong insightful abilities and experience producing SEM reports 
  • Familiarity with A/B and multivariate experiments
  • Working information on HTML, CSS, and JavaScript advancement and constraints 
  • BS/MS degree in Marketing or a quantitative, test-driven field