The time for Digital Transformation and designing for the workforce is now and it is more important than ever!
The latest LeapPulse survey measured the acceleration of digital in the workplace during the Covid pandemic. It also asked respondents whether they felt acceleration of digital would continue at the same pace post-Covid.
This pulse of the community survey was conducted during the week of June 8, 2020.
Over 83% of the respondents said their organization had become more focused on digital during Covid-19. Lots of things were bound to change how work gets done. Coronavirus just forced our hands and accelerated what was already in motion and inevitable. Our response to the pandemic reinforced the need for the workplace to bend to the workforce. Bottom line: The Digital Workplace confirmed it was here to stay in 2020, and we quickly adapted.
More than 80% of respondents also believed their company would continue to accelerate their digital transformation post-Covid. At a fluid and chaotic time when workforces had every excuse to decelerate, they not only adapted but thrived. At the same time, businesses came to understand their business continuity relied on this newly discovered workforce flexibility and agility. In other words, digital seems to show all upside, so businesses will keep their foot on the gas.
The top 3 work communication tools that prevailed in business during the pandemic were video communication, live chat and collaboration tools, and the use of portals/intranet/experience layers. Even companies who were already accustomed to virtual work at least part of the time learned how to become even more connected by turning on video and making more intentional habits to connect and celebrate people.
The hardest part of working digitally, according to respondents, was FOCUS. The least challenging part was PRODUCTIVITY which proved to be higher than when people went into the office.
A whopping 87% of respondents say the most important thing around ongoing Digital Transformation in their organizations is making things EASIER and more STREAMLINED for their workforce; not an effort on integrating services from HR and Finance or making HR’s job easier. This shows the need for audience and persona design NOW to meet the NOW needs of the workforce.
A few key actions to take away from these LeapPulse findings:
Workforce experience becomes MUCH MORE important when we are supporting a distributed workforce; in fact, making work better by making work about people might have been the great aha moment we had during the pandemic of 2020. Digital transformation was never about technology; it’s about designing work for people. If you were forced to transition to digital tools and technologies without undergoing a true transformation, now is the time to make sure you have an established digital HR/people strategy, reevaluate what transformation end-state looks like for your organization, and do the work to ensure your short-term transition supports a full and complete transformation.
There are no plans that HR and IT organizations started with in 2020 that should remain the same as we enter June of 2020. DIgital Transformation initiatives that are focused on what really matters to the #Nowofwork for the rest of 2020 and beyond need to take priority. A coordinated effort across all of HR, IT and the business is a necessity to deliver the seamless, rich experience needed now by many organizations.
Design thinking must be leveraged in 2020 to create journeys and experiences that make it easier for the workforce to find and leverage information and tools, period. We can no longer wait for the future. We can no longer wait for everyone in the workforce to be on the same page. The time is NOW for designing for the workforce, which means if you have not transformed processes and journeys in the last 3 years; the time is now!
ABOUT THE AUTHOR
Jason Averbook is a leading analyst, thought leader and consultant in the area of human resources, the future of work and the impact technology has on that future. He is the Co-founder and CEO of Leapgen, a digital transformation company shaping the future of work by broadening executive mindset to rethink how to better design and deliver employee services that meet the expectations of the workforce and the needs of the business.
Prior to founding Leapgen, Jason served as the CEO of The Marcus Buckingham Company (TMBC). In 2005, he co-founded Knowledge Infusion LLC and served as its CEO until 2012, when the company was sold to Appirio. Earlier in his career, he served as the Chief Business Innovation Officer at Appirio Inc., where he led the HCM business. He has also held senior leadership roles at PeopleSoft and Ceridian Corporation. Jason has more than 20 years of experience in the HR and technology industries and has collaborated with industry-leading companies in transforming their HR organizations into strategic partners.